AT&T: 1876 Productions | telecom email marketing
After my experience at KERN Agency building AT&T email campaigns, I joined 1876 Productions in 2023 to bring my expertise to this new AT&T focused startup.
As a Senior Digital Designer at 1876 Productions, I collaborate remotely with the Acquisition team composed of an Art Director, Project Managers, Copywriters, Proofreaders, Client Partner, and fellow Digital Designers using Microsoft Teams and Adobe Workfront/ProofHQ applications to build creative email campaigns for AT&T corporate marketing clients.
Responsibilities include being detailed, focused, and organized while creating and editing emails using Adobe XD, Photoshop, and Illustrator and creating animated GIFs using After Effects. As one of the last quality assurance checkpoints before final files are delivered for development, I ensure brand guidelines are met across color, typography, production specifications and more.
Responsibilities include being detailed, focused, and organized while creating and editing emails using Adobe XD, Photoshop, and Illustrator and creating animated GIFs using After Effects. As one of the last quality assurance checkpoints before final files are delivered for development, I ensure brand guidelines are met across color, typography, production specifications and more.
To strengthen the studio's capabilities, I brainstorm with leadership to make workflows more efficient. I also create process reference documents and provide live demonstrations for the Digital Design department covering a range of topics including XD best practices, prepping clean files for developer hand-off, how to upload and correctly file away final digital projects on Bynder, and leading various design department cross-training initiatives.
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Below are examples of email campaigns I edited to meet client specifications and prepped for development:
